Virgin’s Almond Platform: Radical Transparency via Blockchain

“Blockgeeks” rejoice! Virgin has shown the way with its new Almond platform to achieving “radical transparency” while maintaining security across its retail supply chain using #blockchain. Consumers will be able to use their phone to scan a barcode on a product and trace it all the way back to the origin points of its ingredients. Almond demonstrates the possibilities to transform the experience of consumers, increase brand loyalty and generate data on point of use by providing them with instant insight on product origins. #digitaltransformation #retail #supplychain #strategy #customerexperience #cx #customerloyalty #food #food industry

Virgin’s Almond Platform: Radical Transparency via Blockchain

Image credit: Almond

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